Quotes By Jeff Bezos

There'll always be serendipity involved in discovery.

Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.

People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

I think the definition of a book is changing.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

I'm a big fan of all-you-can-eat plans, because they're simpler for customers.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

You're not going to make Hemingway better by adding animations.

My view is there's no bad time to innovate.

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

I'm skeptical that the novel will be 're-invented.'

For many people, extended reading sessions on an LCD display cause eyestrain.

I believe you have to be willing to be misunderstood if you're going to innovate.

The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.

I think that, ah, I'm a very goofy sort of person in many ways.

What's dangerous is not to evolve.

You want your customers to value your service.

I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

If you don't understand the details of your business you are going to fail.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

I very much believe the Internet is indeed all it is cracked up to be.