I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Fun without sell gets nowhere but sell without fun tends to become obnoxious. Leo Burnett
Fun without sell gets nowhere but sell without fun tends to become obnoxious.