Quotes By Frank Luntz

The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.

How I say it has as much of an impact on what people think of me as what I say.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

We as Americans assume that big companies are bad, and big power companies are even worse.